No
one can deny the importance of backlinks as it helps to spread your website and
enhance its popularity. But the kind of backlinks to which Google responds has
changed with the Google Penguin update. Most of the SEO professionals have confusion
that whether a homepage back link is better or a site wide backlink. The answer
is pretty simple that the home page backlink is far better than the site wide
backlink as it brings the visitor to your website thus increasing your traffic
and making them familiar with your services as well. There are many more benefits that the home
page backlinks can offer.
Redirecting
your visitors to the home page of your website is a smart decision. This not
only helps in brand recognition but the traffic is also increased. In the
modern scenario, search engine optimization is not all about creating hundreds
of backlinks but it is about relevance and natural backlink creation. As per
the new update it is seen that Google is penalizing the websites which have
site wide links so to stay away from all these problems, it is better to create
a backlink that brings the visitors to your home page. This will result in natural traffic which is
the key to success.
Few other options that can be
tried:
There
are different types of linking practices that can be followed by the SEO
professionals. One of the best approaches for getting the backlinks is by targeting
the keywords of the articles which is a natural way of getting the traffic. Similarly
free submission directories can result in plenty of backlinks which adhere to
the Google update and are free from spam too. Other practices that you can
follow are blogging, forum posting, press release submission, competitor’s
links and lots more. These practices are really safe and can affect the ranking
of the website in a positive manner.
So
the professionals must follow the above practices which are considered to be
the best. Natural backlinks are always supported by Google; hence most of the
activities should be based on the regular updates that are launched from
Google. If you want to succeed as a competent SEO professional, you must adopt
the right methodologies which are secure and help your business to grow.
Therefore try to create backlinks that redirect the users to the home page of
your website and also follow other approaches in combination so that the
results are outstanding. Hope the outcomes are according to your efforts and
expectations.
